• Social Media Marketing
    Internet

    How to Integrate Audience Intent into Your Content Strategy

    One of the best things about content is that it’s so versatile you can use it to achieve pretty much any digital marketing goal. Good content can increase engagement. It can grab attention, generate leads, boost conversion rates, influence purchase intent. Not for nothing, but marketers would also say that it can deliver a nice return on investment. If you want your content to do all of that, you have little room to make mistakes. According to Jason Valasek, the CEO of CloudLGS, marketers often forget for whom they are creating content. “When writing content for people first identify the intent you are trying to solve for. There are 4…

  • SSL Website Globe Lock
    Security

    Why an SSL Certificate Is Important for Your Company Website

    Is the website secure? That’s the main thing customers are looking for in your website. As Internet is advancing by leaps and bounds, hackers are getting more and more sophisticated. To ensure the integrity and safety of your business information as well as personal details of the website visitors or customers and stay protected from these cyber criminals, it is of paramount importance to get an SSL Certificate installed.

  • SEO Search Engine Optimization
    Marketing

    Search Engine Optimization: What Services Does an SEO Expert Offer?

    Nowadays, the market is filled with thousands of SEO consulting firms. And because websites are seeking to stay relevant despite the competition, SEO consulting firms are in high demand. Website owners are not taking chances when it comes to optimizing their websites and everyone is going that extra mile to ensure that they get professional experts to handle their search engine optimization. However, some web owners don’t have an idea of what SEO really is and why they need it for their sites. Luckily, this post is meant to give you an idea of what to expect from a professional SEO expert. So, read on and be ready for the…

  • Website Redesign
    Internet

    Redesign Your Website Now Or Waste Money Later

    The world of the internet has always been dynamic but in the last two years the pace of changes has been much faster which has raised discussions about trends of futuristic and ultra-modern web design. Mobile responsiveness, age responsive designs, website loading speed and many such aspects of web design are being defined in a totally new way, keeping the user in the center and latest search engine algorithms as target. The impact of these futuristic web design trends has forced even top companies like Apple, PayPal, Adobe, Microsoft, and Skype to completely redesign their websites. Everyone wishes to walk with the trends but redesigning a website consumes a lot…

  • iPhone Music
    Software

    What to Know About New Voice Assistant Technology

    The popularity of digital voice assistants is growing rapidly. While the initial focus of this sector was on smartphone devices, voice recognition technology is beginning to reach other areas - like the automobile and the workplace - with a gathering strength. But the most exciting arena for voice-activated software agents lies in the home.

  • Laptop Map
    Marketing

    Putting Your Business on the Map

    When you run a retail store, the last thing you want is to be undiscoverable. There's a certain prestige when it comes to running a hidden store that's full of great gems, but ultimately that's not good for business unless you run a niche store that sells expensive products. If that's the case, then be as obscure and hard to find as you like!

  • Work Pods Designed By Dymitr Malcew. Photo by Designmilk. License: CC BY-SA 2.0.
    Management

    You Can Say Goodbye To Open Plan – The Future Of The Office Looks Like This

    The open plan office was supposed to be the future (just like flying cars). But the more employers experimented with it, the more they realized it didn’t work. The open plan ideal is slowly but surely being supplanted by flexible working spaces that have zones for both concentration and communication. For many employers and workers, this will come as good news. For years, employees in the business of writing reports and data entry have had to listen to music to drown out the general hubbub of the office environment and get their work done. It’s a shame, and it reveals just how badly open plan office design got it wrong.…